Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shopping experience. The seeds of Ulla Eyewear were sewn over 10 years ago when many friends of Madison local, Ulla, took notice of the fun, bold and distinctive eyewear she acquired while visiting her native Germany. Soon Ulla found herself taking numerous requests and purchasing frames in Germany for her friends in Madison. Clearly Madison needed a store that could provide people with a place to buy distinctive and fashion-forward eyewear! Ulla Eyewear has been serving the Madison community since 1998 at its current location in Hilldale Shopping Center and looks forward to many more years of helping bespectacled Madisonians wear the best in eyewear fashions!